Check-in and collect your badge to attend the sessions and visit the Sponsor tables.

SALON TODAY 200 Dinner tickets are sold separately - you must check-in and pick-up your ticket before the dinner starts.

Location: Pueblo

We’re so happy you’re joining us in Scottsdale!  We will do a little housekeeping, introduce you to what’s coming for the day, and ask any questions.  And before we engage our brains, let’s warm up our bodies with Mary Wilson. No yoga mat required; we will do some simple chair and standing stretches to work out the kinks.

Emcees:
Anne Moratto, MODERN SALON and NAILS
Nicole Johnson, Beauty, Health & Wellness, Bobit Business Media

Yoga Instructor:
Mary Wilson, Wilson Educational Productions

This informative session will demonstrate how the addition of in-demand salon services can help you stand out in a competitive market.

You’ll learn how new services, upgrades, and retail not only increase your average ticket but also help to create client experiences that keep customers coming back for more.

Learn how to create a business that is more profitable, sustainable, and client centric.

• NEW SERVICE DISCOVERY—How to identify these offerings.

• NEW SERVICES, UPGRADES, RETAIL AND REVENUE—How they boost your bottom line, how you price them, how to sell them.

• NEW SERVICES AND CLIENT EXPERIENCE—How adding new services contributes to client attraction, referrals, rebooking, and retention.

This will be an interactive session so be prepared to walk away with a plan of action!

Speaker:
Kelly Westbroook, MY SALON Suite

In the 1980s, everyone had to know their season. Color Analysis helped people determine whether they were a Spring, Summer, Autumn, or Winter and which colors best suited their skin tone, hair, and wardrobe.

Fast forward to today, and this trend is making a major comeback—but one stylist has put a new spin on this classic technique.

Lillian Lavette Freeland did a deep dive into studying traditional color analysis and brought all that learning to developing a simple, intuitive system to help stylists create the most flattering hair color shades for their clients.

Rather than using the traditional seasonal method, Lillian has streamlined the process, creating an easy way to determine the perfect hair color based on CONTRAST and HUE.

In this impactful session, Lillian will explain her method and do a demonstration. 

With color theory making a strong return in the beauty industry, this fresh approach offers a modern, salon-friendly take on a beloved trend—proving that great color isn’t just about what’s in style, but what brings out the best in everyone.

Speaker:
Lillian Lavette Freeland, @lillian.lavette

Let's take a break and enjoy some networking! During this time, let's visit some tabletops and see what exciting things our sponsors have to offer!

Running a successful beauty business means more than delivering great hair, skin, or nail services—it also requires setting clear boundaries to protect your time, energy, and well-being. In this candid panel discussion, our experts will share real-world strategies for managing client expectations, avoiding burnout, and maintaining a work-life balance that supports both your career and your personal happiness. Our industry pros will offer insights on creating a thriving business while setting limits that serve you and your clients.

Moderator:

Panelists:
Micheline Barber, Mpact Beauty and Mpulse Summit

Meet with or amazing vendors and refuel for an afternoon of learning!

Discover the crucial difference between branding and marketing and learn how to harness the power of social media to elevate your presence from Jalia Pettis who was named a finalist for the North American Hairdressing Educator of the Year Award in 2024.   In this engaging session, Jalia will offer insights into creating a consistent brand identity, crafting effective marketing strategies, and learning to authentically represent your brand online. 

Walk away with actionable takeaways that can be implemented immediately.  Perfect for salon/suite owners, manager, and freelancers looking to boost their brand and attract more clients through smarter, more strategic social media efforts.

Speaker:
Jalia Pettis, @jaliadp

Did you know that 66% of us say our financial plan needs improvement? Financial uncertainty can impact your health, job performance, and relationships.  Yet only 37% of us are working with a financial advisor.  Please join Michael Cole, CFP® for an engaging conversation on building financial security.  Michael is the founder of Cole Wealth Management and co-owner of the Daniel Island Barbershop in Charleston, SC.  

You don’t want to miss this!

Speaker:
Michael Cole, Northwestern Mutual

Take this time to grab a coffee and speak with any vendors you still need to connect with.

These industry pros discovered the power of niching down—focusing on a specialty that allowed them to refine their craft, stand out in the industry, and build a thriving business. In this dynamic discussion, we’ll explore the “why” behind their choices, the strategies that helped them carve out their niche, and how specialization can lead to greater success. Our panelists—including Ky Smith and more to be announced—will also share insights on how you can incorporate elements of their expertise into your own beauty business, whether you’re looking to refine your focus or expand your offerings. Join us for an inspiring conversation on turning passion into a profitable specialty!

Moderator:

Panelists:
Ky Smith, American Academy of Hair and Scalp Diseases (AAHSD)

Join us as we close out MSBC Scottsdale with a celebratory champagne toast.
This is also your final opportunity to meet with our vendors!

Emcees:
Anne Moratto, MODERN SALON and NAILS
Nicole Johnson, Beauty, Health & Wellness, Bobit Business Media

If you’re joining us for the SALON TODAY 200 Celebratory Dinner, this is the time to get your bling on! Get ready to celebrate the SALON TODAY 200 and your business success. (This is a separate ticketed event)

Dress to impress with cocktail attire and highlight your look with Pantone’s Color of the Year - Mocha Mousse!

Make sure to add this ticket on when you register - it sells out quickly!

Get ready for an unforgettable evening!Join us for a lively cocktail reception to mingle with industry leaders, share stories, and celebrate achievements.

This event is open to all registered DDSS, MSBC, and ST200 attendees.

Recommended Attire: Festive or Cocktail

Location: Sunset Plaza

Sponsored By:
Aveda
Phorest Salon Software
SalonBiz, Inc.

Join us as we recognize the 2025 SALON TODAY 200 Winners and Celebrate Excellence in salon Leadership and Management. (This is a separate ticketed event)

Dress to impress with cocktail attire and highlight your look with Pantone’s Color of the Year - Mocha Mousse!

Make sure to add this ticket on when you register - it sells out quickly!

Let's celebrate! After the SALON TODAY 200 Celebratory Dinner, join us for an incredible night of dancing and fun. This vibrant party is your chance to unwind and enjoy the company of industry peers. Don't miss it!

Get ready to glow in an electrifying atmosphere filled with music and excitement. The After Glow Party promises an evening of unforgettable memories. Join us for a night of celebration and joy!

Location: Sunset Plaza