Ashley Heywood leads the Health & Beauty Product Marketing team at Square. She oversees a multi-faceted team of Growth, Go-To-Market, Lifecycle, and Sales Strategy Product Marketers, responsible for investment decisions across all go-to-market activities from acquisition to retention. She encourages decision making rooted in seller understanding and prioritization based on hypothesized impact. Prior to Square, Ashley worked in Product Marketing at Lyft, was a Marketing/Brand Consultant, and Merchandiser at BananaRepublic.com.