Amanda Smith serves as the Brand Design Manager for the Professional Beauty Association, bringing 27 years of design and branding experience to the table. She’s worn many hats in the graphic design world – from Graphic Designer to Art Director, evening sliding into the role of
Creative Director.
Amanda has an innate grasp of branding and visual communication that’s taken her through all sorts of industries, from food and fitness but for the past 10 years, she’s been diving deep into the beauty and wellness scene. Think branding, animation, video, digital design – you name it, she’s probably dabbled in it.
What really lights Amanda up? Collaboration. She’s all about joining forces with other to cook up one-of-a-kind brand designs for every project that comes her way.